Sunday, May 19, 2013

Sisters in Crime and Social Media

I was pleased to give a presentation to my fellow authors of Sisters in Crime in Indianapolis in mid-May. Prior sessions dealt with electronic publishing, and this one dealt a bit with that but primarily discussed using social media as a marketing tool. 

There is never a shy woman or man at these meetings, so we had a lot of fun discussing what has worked for me and how others reach out to their fans. Barnes and Noble is always a good host.

The Indy Sisters in Crime group (Speed City Sisters in Crime) is always well attended and always has projects in process. At the moment there is an anthology underway--the first from Indy SinC to be published as an ebook.

Our Sisters in Crime group will have a panel at Magna Cum Murder this October, and will host a reception. Come and get to know us!

Monday, May 13, 2013

What We Read Says a Lot

I have been reading mysteries since Nancy Drew, the Hardy Boys, and Mary Stewart (the first adult mystery writer I was allowed to read). Reading these and similar books eventually took precedence over swimming, which is probably why I always wish I weighed ten pounds less than I do.

Why mysteries?  The sense of discovery must have been important, and it seems to have gone beyond fiction. For many years I did evaluation work, mostly looking at government programs. Some skills needed for this work are similar to those of detectives—willingness to dig into information, asking probing questions, and writing reports (a regular activity of Sue Grafton’s Kinsey Millhone).

However, unless I was riding with one particular carpool mate there were no fast cars, and certainly no fancy hotels or gin and tonics at four o’clock.

As I write more I read less, so I have recommitted to reading at least one book per week, preferably two. I will do some skimming. When I’m not particularly engaged in a book I tend to try to follow the plot threads, with less attention on inner dialogue. This can mean I miss things and have to go back, but mostly not.

Almost any mystery appeals to me, though if sadistic criminal acts are a big part of the book I put it down.  Same reason I don’t watch Criminal Minds. Who needs to be reminded (for entertainment yet) that people are that sadistic?

The only other thing that truly turns me off are what I think of as “cheats.”  In Mary Stewart’s The Ivy Tree, the reader is in the mind of the protagonist (Mary Grey) throughout the book. When she travels from Canada to England to visit the ancestral home, she is often taken for Annabel, a cousin who disappeared eight years ago.  Annabel’s appearance would be a threat to others, as Annabel—if alive—would inherit a family fortune.

Mary Grey spends a great deal of time looking into Annabel’s background and denying that she is Annabel.  And then at the end of the book, lo and behold, Mary and Annabel are one and the same. What?! No claim of amnesia, just a basic deception that renders the novel (to me) ridiculous. If told from another person’s point of view, fine. But to be in first person and hide who you are from the reader? Doesn’t work. 

Only Mary Stewart could get away with it, and if was the first book of hers a person read it might be the last. I enjoyed many of the other books, particularly the environmental web she creates as you read.

I love the Dublin Murder Squad mysteries by Tana French. You stay in her world of intricate crimes and resolutions for days after you finish a book. Yet, dare I say it, there are times when the first-person narrator knows a great deal more than they let the reader know, especially in The Likeness.

Novels all in first person are a challenge. There is only so much the protagonist can know, and the reader has the intrigue and frustration of reasonable discovery. The sleuth cannot expound on clues or opinions to an admiring friend, as readers today don’t usually want to sit (or read) through a lecture.

No matter the limitations, I prefer books with only one or perhaps two points of view. When there are many—especially if one is the mind if the criminal—then a reader knows almost everything and it’s just a matter of when the good guys and bad guys will come together. And, as my father said when I was a scared eight-year old during TV shows, “You know the good guy will win. It’s his show.”

Saturday, April 27, 2013

Quick Promotion Via Twitter

A writing friend recently said that she did not see that Twitter was at all useful in promoting a new book. She sent a tweet noting where to find the book on Amazon and BN, and she didn't see any bump in sales at all.

There is no reason that she should.

People sometimes think of Twitter as they would their email inbox, believing that the 1,000 (or even 20) people who follow them will sign onto Twitter and see something a fellow tweeter posted a few hours ago. Not realistic. In the time it takes you to push the tweet tab there will be 10 or 20 new tweets that flash through your line of vision. Did you read them? Not likely.

Think of Twitter as the chance to "speed promote" several times a day, for perhaps five minutes each time. If you send a bunch of Tweets a couple of times a day, at least, you will randomly reach a certain number of people--the number varies with how you address the tweet. Who are these people? They are likely the folks who have just signed onto Twitter as your Tweet appears.

To tweet two or three times a day, you need two things:  a standard message or set of messages, and a list of tweet addresses or hash tags.

Create five or ten tweets that promote an individual book or series. Vary them a bit, which is not hard to do. You can't say all you want about a book in 140 characters. Here are three I use to promote Any Port in a Storm, the fourth book in the Jolie Gentil cozy mystery series.

#series  Fun Cozy. Any Port in a Storm. Who knew Talk Like a Pirate Day could lead to murder? www.amazon.com/dp/B0098CF7RC

#cozy Mystry-humor, friends & occasional murder in a NJ beach town. "Any Port in a Storm." www.amazon.com/dp/B0098CF7RC

#nook Now available for Nook, Any Port in a Storm, humorous mystery at New Jersey shore. Friends, fun & murder. www.barnesandnoble.com/w/any-port-in-a-storm-elaine-orr/1112947692

The number sign and word that adjoins it are hashtags. That means there are people who have associated themselves with this concept. If you like cozy mysteries, you will have 'joined' the hashtag cozy. If you have a Nook, you'll want to get tweets that start with #nook.

There are hundreds, sometimes thousands of people who associate themselves with some hashtags. Popular ones to use when you do a free book via Amazon's KDP Select are #freekindle and #kindlefree.

Once you develop your list of hash tags and a number of cogent tweets you can send 10 tweets in about two minutes. Twitter does not want you to repeat the same message many times, so you will need to vary them a bit.

At the moment, I have coupons for free books at Smashwords, so I rotate through the books in the Jolie Gentil series with some standard tweets and hashtags. For example:

#bookmarketing Free--Talk Like a Pirate Day and mystery-humor in a NJ beach town. "Any Port in a Storm." Coupon TM59W www.smashwords.com/books/view/294045.

It takes awhile to create your list and tweets, but it's worth the initial effort. My next post will contain a list of hashtags I find useful, as well as individual addresses of people who say they will retweet information about books.

Sunday, April 21, 2013

Book Giveaway on Goodreads

This is the first time I've done a Goodreads Giveawy. Five copies of Trouble on the Doorstep are available and will be mailed soon after the April 24 end of the giveaway. Reviews have been very positive.

Orr's characters are engaging and have never disappointed on the interesting situations they manage to get themselves into. There's something for everyone in these stories- plenty of mystery and intrigue, loyal friendships and a spark of romance--and it's fun to reacquaint with the old friends from volumes 1-4. I'd love to see more stories from this series!  luv2read on Amazon

Another fun mystery from Elaine Orr. I love the way Jolie gets herself caught up in murder when she tries hard not to. Scoobie cracks me up. Colorado Pie on Amazon

Friday, April 19, 2013

The Mystery of Mysteries

There are many sources of advice for those who write or want to write a mystery. I am not about to offer any. I have published several cozy mysteries and written others that will never make it that far, but there is always more for me to learn.

Once you write, you learn as much by reading others as studying books. I recently finished China Trade by S.J. Rozan. It is one of the Lydia Chin/Bill Smith series, which is set in New York City. Lydia has been hired to trace porcelain that was stolen from a museum near Chinatown. Rozan deftly creates a story of Chinese gangs, art collection, and sibling friction that takes more turns than a mountain road. Rozan's books are often a good study in how to weave a distinct culture into a plot, and there is a lot of humorous dialogue.

Tana French imbeds Irish customs in her Dublin Murder Squad mysteries. French's stories take a slower pace than Rozan's, and there is a lot more internal dialogue. I've read In The Woods and The Likeness, which are the first two in the series. Each has some of the same characters, but the first is from Rob's point of view and the second from Cassie's--each a detective, each very different from the other. If you want a thriller, these books are not for you, but they will especially appeal to someone who wants a more 'literary' mystery.

Back to learning. One book that is a useful overview for mystery writers is Writing Murder, an anthology by fifteen authors with Midwestern roots. Anthologies are meant to be a mixed bag, but not all pull the pieces together as well as this one, which was edited by S.M. Harding and published by the Writers' Center of Indiana.

I am piecing together ideas for the sixth book in the Jolie Gentil series, so I am especially conscious of learning from good writers. Fortunately, there are many from whom to choose.

Thursday, April 11, 2013

Fun with Audio Books

Audible ACX recently published Appraisal for Murder as an audio book, and Biding Time should be out in a few days. This has given me the opportunity to work with some talented readers, Paula Faye Leinweber for Appraisal and James Fouhey for Biding Time.

It is humbling to have talented artists who are willing to make an investment in my work. Generally, they make money only as the audio books sell. They invest a tremendous amount of time (and sometimes studio fees) as they make the recordings.

Paula will soon be recording additional books in the Jolie Gentil cozy mystery series. Keep your ears open!

Saturday, April 6, 2013

Books and Choices

There are so many choices when it comes to books. What to read next? Borrow or buy? Paper version or e-reader?

I appreciate that so many people have thought about questions such as these and decided to buy Trouble on the Doorstep, which came out March 19th. It has been in the top five for cozy mysteries on Amazon since a few days after it came out, and it's so much fun to hear from people who have enjoyed it. I keep pinching myself.

There are many book choices in my life at the moment, since we are preparing to move to Springfield, Illinois. What to keep and what to give away? And of course the local Friends of the Library had one of their quarterly sales recently, so they were no help.

I used to move all my books, but about ten years ago I forced myself to consider what I might reread and what might just sit on a shelf until I gave it away. Now I keep books by my friends, books I most enjoyed, and those that I may refer to as I write. It's tough.

Of course, if I end up with empty shelves when we unpack...