Thursday, January 24, 2013

Publishing an Electronic Book - Part I

I am preparing to teach a free seminar on ebook publishing at Kennedy Library in Muncie, Indiana. After beating myself over the head for the better part of eighteen months to do my own ebooks, I've learned a lot.  It's probably about three percent of what there is to know, but it's the three percent that will get your books uploaded in a good format, ready to sell.

This is the first of a series of articles about the process. Toward the end of the series I'll talk about how to get people to buy your books, but early on that should be at the back of your mind. Of course you want people to buy them! But if they are not ready to sell (content and format) you might get a few sales, but there will be no repeat customers or word-of-mouth sharing about your book.

The points below deal with books that are text, except for the covers. I am also using a PC, though the concepts would apply to formatting a book using an Apple product.  In case you are wondering, YOU do not need to worry about formatting beyond what it presented here. Online publishers called 'aggregators' will do that for you. That means you will load your work to their web site and they will put it in all formats for you--for free.  The most popular one is www.smashwords.com.  But, don't get ahead of yourself.

1)  Finish your book 100 percent before you start formatting for an ebook.  That means you have written it, given it at least a few weeks to settle so you review it with a fresh eye, read it with a cold eye, made revisions, and had someone else proofread it.  Sound like a lot of extra work? If you want people to spend money on your books, you need the best possible product.  Note the list here does not talk about the content of your book.  You should have had some cold readers look at it before you started to revise.  Done?  Okay, what's next?

2) Take that beautifully formatted book and make an electronic copy of it. Save that copy in a different folder (or a flash drive) so you do not lose it or get mixed up about what copy you are working on. (You should always have a copy away from your computer. I email myself books as I work on them and when done.)

3) Using the copy, get rid of all the formatting.  What?! If you do not do this, you will have no end of problems with the copy you upload to Smashwords, Barnes and Noble, or Amazon.  There will be crazy fonts, even symbols, in the middle of your text. If you try to remove these manually you will do it over and over again, and will spend far more time (and still have it wrong) than if you simply take out all the formatting and reinsert it.  How do you do that?

4) Copy your entire book.  In Microsoft Word (which can be the friendliest program for this) you do 'select all' and then copy.  You put this version in Notepad.  Notepad comes with every PC and basically has no formatting capabilities.  When you past your book into Notepad it will look awful.  However, any formatting that could mess up an electronic copy will be gone.  You do not have to save a copy of the Notepad version, but I do.

5) In Notepad, use 'select all' again and copy.

6) Open a totally new document in your word processing program (preferably Word 97-2003).  Paste the unformatted book into Word.

7) Turn off all automatic formatting.  In Word 97-2003 you click on the tools tab and then on autoformat. You will see lots of boxes checked.  Uncheck all of them. Then click on autoformat as you type and do the same thing. Make sure you click on 'apply' so you save changes. You do this because you are actually smarter than the computer.  You do not want it making any decisions about how your document should look.

(In later version of Word, Click on the colorful Microsoft logo, usually at the bottom left. Then go to Word Options, Proofing, Autocorrect.  At the bottom of this post you will see a link that will give instructions for these later versions of Word.)

8) Now you will reinsert all formatting using the Styles and Formatting menu. I'm going to list a couple of things to do.  There are more.  We'll get to that. Remember, whatever word processing program you use will permit you to do any of this, you just need to explore how. If you do not know how to do something, or my instructions seem unclear, use the Help program.

a)  Make sure you can view the standard and formatting toolbars. In Word 97-2003, click on view and toolbars.
b) Change the document to Normal style.  (Top left of page, usually.)
c) Take out all spacing between paragraphs. This will take awhile, but you have to do it because keeping spaces will make your book hard to read on an e-reader such as Kindle or Nook. Trust me. I leave an extra line between scenes.
d) The next instructions look like a lot, but they take almost no time.  Practice on a document other than your book, if you like.

Select (highlight) one line in your book.
Click on format, then styles and formatting. A long box opens on the right.
Click on new style (at top).
A box opens and you name your style in the top white space. I call mine Book Format

The box below says style type:  make it paragraph.
Then style based on: select Normal
At the bottom right is a box you click that says automatically update.  Click it.
At bottom left it says format. Click on that and select paragraph.
Then you do this:
Alignment is justify,
Outline level is body text.
Make sure these things are all zero: indentation and spacing, all boxes.
On the right it says Special.  I make that first line and .3 (paragraph indents, for fiction)
Click OK at the bottom.
Click OK again.
The line you selected (highlighted) has this format.

e) Here's the easy part.  Now that you have done this, you can select your entire document and click on the format you just created.  It will be on the right, with the name you called it. Wait, you say, I want some things centered.  You can select one paragraph (or ten) at a time, but since most of your book will be in paragraph form, it will be easier to center a chapter title than to do all the paragraphs/pages separately.
f) Whew!  This will take a lot of time.  Just pour a cup of coffee or tea and take your time.  If it is more boring than you can stand, take a break.

Tomorrow I will tell you how to put back in centering, and bold and such.  In the meantime, be assured I'm not a genius. (You've already figured that out.)  I learned all this through trial and error and the Smashwords Style Guide, by Mark Coker.  It is very wordy, but Mark has an irreverent writing style, so you don't usually mind.  If you cannot wait until tomorrow, click on the guide and download it as a pdf document.  Do not try to read it all at once.  Much of it you do not need for a book of text.

There are also style guides at other sites.  We'll talk about those. The Smashwords Guide is generic, and works for all.

After tomorrow's post we will go over how to load your book onto Smashwords and then Amazon and Nook.  Don't get ahead of yourself.  And make sure you proof your book! 





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